Project Brief: To Select a craft cluster, a craft business or a craft-based NGO. Look at the products they make, identify their market and demographics of the
consumer. Design the following:
1. An identity – a name
2. A logo of the company
3. Their website / social media marketing / promotion
I created a brand identity for Sukhmani, a phulkari self-help group, embodying the essence of empowerment and cultural heritage, appealing to brides, teenage girls, grooms, and families seeking unique, handcrafted pieces with a story of strength and resilience.
Branding
Sukhmani through Pictures
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Vision
Mission
Sukhmani’s vision is to become a beacon of empowerment. It envisions a world where every stitch tells a story of strength, resilience, and the remarkable artistry of women. The brand is more than a curator of exquisite textiles; it is a catalyst for change, spotlighting the talents of women artisans and fostering a legacy of cultural pride.
Rooted in tradition and committed to the advancement of women artisans, Sukhmani’s mission is to create a brand that not only showcases the timeless beauty of Phulkari but also uplifts the lives and stories of the talented women behind each creation.
Target Audience
Ideations
Final Logo
The final logo represents three women faces, with phulkari motifs. The colours represent the main colours used in phulkari.
